Key Information & Tools
ERA begins where selling begins – in the local territory. It is the point of entry for fellowship, networking and idea exchange among electronics representatives at events that often include distributors, manufacturers and customers.
Serving the ERA Southern California Representatives Association
Since 1935, ERA’s assertive leadership role in promoting and protecting the function has led to the identification of manufacturers’ representatives as equal partners in the field sales and marketing process. ERA gives a voice not only to representatives, but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies.