About Us

The Electronics Representatives Association Southern California Chapter

ERA, the voice of manufacturers representatives, contributes to member success.
ERA creates an atmosphere for business opportunities.
The ERA is a partnership of National and Chapter; the sum is greater than its parts.

The Organization

From ERA’s Chicago headquarters flow the programs, publications and member benefits that respond to members’ multifaceted needs. A dedicated volunteer corps guides and oversees the operation of an outstanding professional staff, to respond to members’ multiple roles as managers, entrepreneurs, salespeople and employers while enhancing the manufacturers’ representative function.

Since 1935, ERA’s assertive leadership role in promoting and protecting the function has led to the identification of manufacturers’ representatives as equal partners in the field sales and marketing process. ERA gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies.

About Southern California Chapter

In 1945 the Los Angeles chapter of “The Representatives” evolved from the Radio Boosters Club organized in 1933.

In 1951 we incorporated as a non-profit: The Los Angeles Chapter of Representatives, Inc.

In 1961 our name was amended to: Southern California Chapter Of The Electronic Representatives Association.

ERA Southern California Chapter Board 2021

President - Gary Smith
VP - Mark Hahn
Chapter Administrator - Andrea Pacholek
Treasurer - Steve Tennessen
National Delegate - Steve Tennessen
Shows Chairman - Scott Steck
Government Affairs - Bob Garcia
Membership Chairman - Blair Larson

We are a trade association of professional manufacturers representative firms serving the high tech industry.

The Best ERA Chapter

Congratulations on being the best chapter in ERA.

Some think our chapter is pretty good, and it’s true. In seven of the last eight years we have won ERA Chapter Of The Year awards, seeming to confirm that we are doing something right.

Many chapters have declining membership. Ours has been flat for eight years and while some have financial problems, we have been in the black for seven of the last eight years.

Some of our events are terrific and others are pretty tame but serve to educate us about important topics.

Our chapter is different.
Members continuously work to keep it inventive, active and looking forward.

Distributor members.
Since 2004 distributor members have helped us by adding another perspective and contributing to the dialog.

Owner’s Forums
Our chapter created Owner’s Forums in 1995. Harrison Frank has moderated most of them and occasional guest hosts help to keep it interesting.

Social events
Spring and summer we have evening social events 100 miles apart at opposite ends of our region to encourage mixing of customers, distributors and reps in a casual setting. Two hundred attendees over the two venues is an indication of their popularity.

Friday breakfast
Every Friday morning since 1996 members have enjoyed conversation over breakfast in Tustin and since 2001 the same happens monthly in Calabasas. This is a great opportunity to meet and talk with other reps on a regular basis.

Since the 1960s we have produced tabletop shows that bring out customers to see our people and products. They are as popular now as ever. We usually plan four per year.

Our Industry
The past two decades have seen maturation, consolidation and exportation of the electronics industry unlike anything in our history. Many manufacturing companies in Southern California during the 1980s are no longer here, or their manufacturing has moved away. But we keep on selling.

All of the innovations above were done by chapter members. Their contributions continue to benefit us, themselves and our industry. The way to get something out of an association is to participate.

Let’s continue to work at advancing the rep profession.


Committees are the heart of ERA, and involved in every aspect of chapter operations. Business is conducted by the Chapter Board, Chapter Committees and the Chapter Office. Committees and their recommendations make things happen.


Associations have the power to transform society for the better.

Southern California ERA produces dozens of educational, trade show and social experiences each year, publishes ERA Today Newsletter and a weekly email newsletter, provide hundreds of web-based tools and resources, and helps members connect via meetings, forums, breakfasts and other activities.

ERA members are independent businesses selling electronic products for more than one manufacturer to customers in a given geographic territory.

Southern California ERA helps members be knowledgeable, professional sales and business people via education, training, publications, trade shows and opportunities to meet with other reps, distributors and manufacturers for mutual benefit.

We are the largest chapter in the ERA. Our territory stretches from Central California through Orange County and the desert counties into Southern Nevada. Many members have significant business in San Diego and Mexico.

Members provide high value services to manufacturers and their customers. They are experts who know the territory and are skilled in identifying new opportunities. They develop new customers, serve existing customers and manage strategic accounts ranging from tiny to the largest names in the industry.

ERA rep firms sell products in virtually all market groups:

Communications: mobile communications systems, telecommunications, two-way radio, wireless systems.
Components: active and passive components, interconnect, power sources and other OEM products.
Computer: office/home computer systems, LAN, multi-media, graphics, data communications.
Consumer Electronics: audio/video, personal entertainment and communications, and personal computers.
Instrumentation: test and measurement, data acquisition, control systems, quality control.
Materials, Assembly & Production: printed circuit fabrication, inspection equipment, ESD/EOS materials.
RF/Microwave: RF components, sub-assemblies, transmission lines, specialized instrumentation.
Sound, Audio-Visual, Electronic Security: professional sound, audio/video and security products.

Past Presidents

1945 Jerry Hill
1946 Carl Stone, Sr.
1947 Norm Neely
1948 Dave Marshank
1949 Gerald Miller
1950 Harold Kittleson
1951 Ernie Roberts
1952 John Tubergen
1953 John Hill
1954 George Davis
1955 Bert Knight
1956 Vern Rupp
1957 Wally Harmon
1958 Chuck Fetty
1959 Bob Boniface
1960 Jack Berman
1961 Ed McCarthy
1962 Lou Snitzer
1963 Jack Carter
1964 John O'Halloran
1965 Milt Stolaroff
1966 Larry Courtney
1967 Bert Moore
1968 Larry Porter
1969 Dick Strassner
1970 Harrison Frank
1971 Russ Bidwell
1972 Ed Landa
1973 Bob King
1974 Rick Weiss
1975 Rick Weiss
1976 Mark Markman
1977 Len Rosen
1978 Dick Gravely
1979 Dick Jensen
1980 George Ufen
1981 Art Eggert

1982 Jim Minyard
1983 Jim Reed
1984 Ron Bernard
1985 Bob Groh
1986 Barry Krauss
1987 Don Hennelly
1988 Jim Jordan
1989 Don West
1990 Melissa Dickerson
1991 Larry Feige
1992 Bill Sullivan
1993 Craig Bassett
1994 Ron Schwartz
1995 Dennis McGillis
1996 Cameron English
1997 Joe Maiocco, Jr.
1998 Joe Maiocco, Jr.
1999 Bob Baxter
2000 Jay Ownby
2001 Bill Quinton
2002 Dan Parks
2003 George Gibbons
2004 Bob O'Brien
2005 Steve Geldman
2006 Tom Felts
2007 Gary Smith
2008 Bill Herold
2009 Ed Reese
2010 Jay Walters
2011 Tim Wolfe
2012 Steve Tennessen
2013 Doug Johnson
2014 David Berryman
2015 David Berryman
2016 Mark Hahn
2017 Mark Hahn
2018 Mark Hahn