Join Here . . . Print a Southern California Chapter
ERA Southern California
PO Box 7423
Capistrano Beach, CA 92624
The ERA Southern California territory is bounded on the north by the Counties of San Luis Obispo, Kings, Tulare and Inyo, inclusive (postal ZIP codes 900-935)
and covers the State of Baja California in Norte Mexico.
In Southern Nevada it is bounded on the north by the Counties of Esmeralda, Nye and Lincoln, inclusive (postal ZIP codes 889-893).
Here is a PDF of the
EIA UTP Territory Description.
Chairman of the Board - Mark Hahn/David Berryman-back up
President - Scott Larson
Vice President - Open
Treasurer - Open
National Delegate - Doug Johnson
Membership - Gary Smith
Shows - Blair Larson
Secretary - Bobbi Scobie
Distribution - Beth Tennessen
Government Affairs - Open
- 1945 Jerry Hill
- 1946 Carl Stone, Sr.
- 1947 Norm Neely
- 1948 Dave Marshank
- 1949 Gerald Miller
- 1950 Harold Kittleson
- 1951 Ernie Roberts
- 1952 John Tubergen
- 1953 John Hill
- 1954 George Davis
- 1955 Bert Knight
- 1956 Vern Rupp
- 1957 Wally Harmon
- 1958 Chuck Fetty
- 1959 Bob Boniface
- 1960 Jack Berman
- 1961 Ed McCarthy
- 1962 Lou Snitzer
- 1963 Jack Carter
- 1964 John O'Halloran
- 1965 Milt Stolaroff
- 1966 Larry Courtney
- 1967 Bert Moore
- 1968 Larry Porter
- 1969 Dick Strassner
- 1970 Harrison Frank
- 1971 Russ Bidwell
- 1972 Ed Landa
- 1973 Bob King
- 1974 Rick Weiss
- 1975 Rick Weiss
- 1976 Mark Markman
- 1977 Len Rosen
- 1978 Dick Gravely
- 1979 Dick Jensen
- 1980 George Ufen
- 1981 Art Eggert
- 1982 Jim Minyard
- 1983 Jim Reed
- 1984 Ron Bernard
- 1985 Bob Groh
- 1986 Barry Krauss
- 1987 Don Hennelly
- 1988 Jim Jordan
- 1989 Don West
- 1990 Melissa Dickerson
- 1991 Larry Feige
- 1992 Bill Sullivan
- 1993 Craig Bassett
- 1994 Ron Schwartz
- 1995 Dennis McGillis
- 1996 Cameron English
- 1997 Joe Maiocco, Jr.
- 1998 Joe Maiocco, Jr.
- 1999 Bob Baxter
- 2000 Jay Ownby
- 2001 Bill Quinton
- 2002 Dan Parks
- 2003 George Gibbons
- 2004 Bob O'Brien
- 2005 Steve Geldman
- 2006 Tom Felts
- 2007 Gary Smith
- 2008 Bill Herold
- 2009 Ed Reese
- 2010 Jay Walters
- 2011 Tim Wolfe
- 2012 Steve Tennessen
- 2013 Doug Johnson
- 2014 David Berryman
- 2015 David Berryman
- 2016 Mark Hahn
- 2017 Mark Hahn
- 2018 Mark Hahn
Committees are the heart of ERA, and involved in every aspect of
Business is conducted by the Chapter Board,
Chapter Committees and
Office. Committees and
their recommendations make things happen.
BOARD OF TRUSTEES
PROGRAM PLANNING COMMITTEE
SHOWS PLANNING COMMITTEE
THE BEST CHAPTER
The Best ERA Chapter
Congratulations on being the best chapter in ERA.
Some think our chapter is pretty good, and it’s true. In seven of
the last eight years we have won ERA Chapter Of The Year awards,
seeming to confirm that we are doing something right.
Many chapters have declining membership. Ours has been flat for
eight years and while some have financial problems, we have been in
the black for seven of the last eight years.
Some of our events are terrific and others are pretty tame but serve to
educate us about important topics.
Our chapter is different.
Members continuously work to keep
it inventive, active and looking forward.
Since 2004 distributor members have
helped us by adding another perspective and contributing to the
Our chapter created Owner’s Forums in 1995. Harrison Frank has
moderated most of them and occasional guest hosts help to keep it
Spring and summer we have evening social events 100 miles apart at
opposite ends of our region to encourage mixing of customers,
distributors and reps in a casual setting. Two hundred attendees
over the two venues is an indication of their popularity.
Every Friday morning since 1996 members have enjoyed
conversation over breakfast in Tustin and since 2001 the same
happens monthly in Calabasas. This is a great opportunity to meet
and talk with other reps on a regular basis.
Since the 1960s we have produced tabletop shows that bring out
customers to see our people and products. They are as popular now as
ever. We usually plan four per year.
The past two decades have seen maturation, consolidation and
exportation of the electronics industry unlike anything in our
history. Many manufacturing companies in Southern California during
the 1980s are no longer here, or their manufacturing has moved away.
But we keep on selling.
All of the innovations above were done by chapter members. Their
contributions continue to benefit us, themselves and our industry.
The way to get something out of an association is to participate.
Let’s continue to work at advancing the rep profession.
ASSOCIATION & CHAPTER
About ERA National
In 1935 The Representatives of Radio Parts Manufacturers was founded
in New York City. By 1936 membership had grown to 78 and plans were
initiated to establish "chapters" or "sections" in leading cities
throughout the country. During these early days the association
established its bylaws and initial objective -- "To create a spirit
of mutual respect, esteem and cooperation among its members and the
radio and allied industries" -- paving the way for the future.
During the latter half of the 1940s the office operation of the
association was moved from New York to Chicago. Staff members were
hired to help the Industry Relations Committee publish directories
and send mailings to industry members. In 1948 the first Representor
newsletter was published.
In the 1950s the first, full-time executive director was hired to
manage the affairs of the national operation. In 1958, the
association changed its name to the Electronics Representatives
About Southern California ERA
In 1945 the Los Angeles chapter of “The Representatives” evolved
from the Radio Boosters Club organized in 1933.
In 1951 we incorporated as a non-profit: The Los Angeles Chapter of
In 1961 our name was amended to: Southern California Chapter Of The
Electronic Representatives Association.
We remain the Southern California Chapter of the Electronics
Representatives Association. Our separate, member owned, 501(c)(6)
California Corporation formed in 1945 predates our affiliation with
ERA in 1961. ERA National is part owner of EDS, we are not. ERA
National has manufacturer members, we do not. ERA National and our
chapter each have distributor members.
Associations have the power to transform society for the better.
Southern California ERA produces dozens of educational, trade show
and social experiences each year, publishes ERA Today Newsletter and
a weekly email newsletter, provide hundreds of web-based tools and
resources, and helps members connect via meetings, forums,
breakfasts and other activities.
ERA members are independent businesses selling electronic products
for more than one manufacturer to customers in a given geographic
Southern California ERA helps members be knowledgeable, professional
sales and business people via education, training, publications,
trade shows and opportunities to meet with other reps, distributors
and manufacturers for mutual benefit.
We are the largest chapter in the ERA. Our territory stretches from
Central California through Orange County and the desert counties
into Southern Nevada. Many members have significant business in San
Diego and Mexico.
Members provide high value services to manufacturers and their
customers. They are experts who know the territory and are skilled
in identifying new opportunities. They develop new customers, serve
existing customers and manage strategic accounts ranging from tiny
to the largest names in the industry.
ERA rep firms sell products in virtually all market groups:
- Communications: mobile communications systems, telecommunications,
two-way radio, wireless systems.
- Components: active and passive components, interconnect, power
sources and other OEM products.
- Computer: office/home computer systems, LAN, multi-media, graphics,
- Consumer Electronics: audio/video, personal entertainment and
communications, and personal computers.
- Instrumentation: test and measurement, data acquisition, control
systems, quality control.
- Materials, Assembly & Production: printed circuit fabrication,
inspection equipment, ESD/EOS materials.
- RF/Microwave: RF components, sub-assemblies, transmission lines,
- Sound, Audio-Visual, Electronic Security: professional sound,
audio/video and security products.
For more information, call 949-339-9451 or e-mail the Chapter office.
Contributor to Success
- ERA, the voice of manufacturers representatives, contributes
to member success.
- ERA creates an atmosphere for business opportunities.
- The ERA is a partnership of National and Chapter; the sum is
greater than its parts.
ENHANCING PROFESSIONALISM AMONG MEMBER FIRMS
We help members be better business people and better sales people.
ERA Southern California
PO Box 7423
Capistrano Beach, CA 92624
Chapter Meetings - Dinner meetings feature experts in
technology, business, finance and government, discussing topics of
interest to everyone.
Joint Meetings - The Chapter hosts seminars and meetings with
other industry groups active in engineering, purchasing,
distribution and management.
Business and Finance - Advice on tax planning and financial
controls, legal guidance and business organization are features of
Educational Programs - Seminars to upgrade computer skills,
product knowledge, office technologies and selling techniques for
field and office staff.
Owners' Forums - Rep firm owners meet in a casual atmosphere
over lunch to exchange ideas on a specific subject. Attendees arrive
prepared to contribute and a moderator keeps the conversation
moving. An outside expert is sometimes on hand to answer technical
questions and provide advice.
ERA Markets its Members
Online Product Directory - Published by the Southern
California Chapter, it lists all members, with individual pages for
representatives to showcase their manufacturers and products,
services, facilities and capabilities with a cross referenced
product index and directory of manufacturers. Companies seeking
representation in Southern California look to our directory first -
a definite edge for members in obtaining new lines.
Electronics Industry Locator - This nationally distributed
Electronics Representatives Directory published by ERA National
includes a listing of ERA member firms indexed by chapter and
provides information on each member firm including ownership,
facilities and services, territory, product specialties, number of
employees and branch offices. It lists thousands of electronics
industry manufacturers' representatives, identifying major areas of
Electro-tech Shows - Components, systems and technical
products are featured at our tabletop trade shows in engineering
and purchasing centers throughout Southern California. ERA reps and
Distributors participate in these "invitation-only" one-day events
displaying new and popular products.
Electronic Distribution Show -
Del Mar Electronics Show -
ERA National Partner
ERA members belong to a Chapter - Southern California - and to
the National organization. ERA National provides many services to
What is ERA? - ERA is the international association of
professional field sales representatives and their marketplace
partners, electronics industry manufacturers who go to market
through reps and electronics industry distributors. The
association's member rep firms sell more than $40 billion annually
in electronics products for thousands of manufacturers. Further
details on the organization are available at
Lines Available - A monthly list is sent to all members of
manufacturers seeking representation, by geography, product category
and customer base. Computerized Lines Available listings are a
feature for members-only at ERA booths at leading trade shows. A Hot
Lines service allows a manufacturer to target a single listing to
member firms in selected market groups or territories.
The Representor - This magazine reports on industry, economic
and government influences on the representative system of selling,
along with business advice and case studies.
Contract Guidelines - Sample contracts establish guidelines
for legal relationships between representatives and manufacturers
and representatives and employees.
Management Conferences - Multi-day national programs involve
workshops, seminars and panel discussions to develop management,
operating and selling techniques.
Certification Programs - ERA is a charter participant in the
Certified Professional Manufacturers' Representative (CPMR) program,
an accredited three-year curriculum designed for representatives
seeking the highest levels of skill and knowledge at Indiana
Manufacturer Members - Manufacturers working with
ERA members may join ERA and participate in conferences and
Electronics Representatives Association
309 W. Washington St., Suite 500 - Chicago, Illinois 60606
Any representative handling two or more electronics-related
product lines is encouraged to join ERA. Members belong to National
ERA and a chapter and may join additional Chapters.
Dues are calculated on the number of full-time employees in the
SoCal, including San Diego:
People Annual Dues
1-3 $ 750
San Diego only:
People Annual Dues
1-3 $ 650
4-9 $ 850
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